Current campaign

The campaign currently bundled for display is a myBPhealth house message about supporting privacy-first health tools. It is not a paid placement and does not represent an external sponsor. No outside sponsor or destination is being claimed.

Direct paid sponsorship

In future, a direct sponsor may pay myBPhealth for a clearly labelled contextual placement. Campaigns will be reviewed to be age-appropriate and relevant to the general placement context, rather than selected from a personal profile or health record.

First-party destinations

If a paid sponsor campaign becomes active, its destination page will be hosted first-party by myBPhealth on mybphealth.app. A sponsor message will not link directly to a sponsor-controlled website.

No sponsor data sharing

myBPhealth will not share health data, device or account identifiers, tracking data, impression or click analytics, or profiles with sponsors. Sponsor messages will not be personalised using blood-pressure readings, medications, Timeline entries or other health information.

Reporting a message

A report is sent only when you explicitly submit it. myBPhealth retains the campaign ID, selected reason and submission time recorded by Cloudflare for support and compliance. Each report datapoint is retained for three months and then automatically expires. Reports contain no free text, identity, device identifier, health data or tracking, so they cannot be looked up or deleted by individual user. Report data is not shared with sponsors or used for advertising measurement.

Included access

Clearly labelled contextual sponsor messages support an app with no subscription or in-app purchase. Every current feature remains included.

Medical boundary

Sponsor messages and their first-party destination pages do not provide healthcare advice, diagnose conditions or replace advice from a qualified healthcare professional.